Love vs Fear: Stop Scaring Your Audience Away

What's the invisible force that makes some content resonate deeply while other content falls flat? It's not the hook, the trending sound, or even the call-to-action—it's the energy behind your creation.

Most content creators focus exclusively on tactics and strategies while overlooking the frequency they're emitting when creating. When you post from a place of fear, scarcity, or desperation, that energy transfers directly to your audience. They might not consciously identify why, but they'll feel disconnected, on edge, or manipulated. Conversely, content created from love, abundance, and genuine service creates an immediate sense of connection that no algorithm can replicate.

"Fear motivates people to start when things are tough, but love keeps people going when things get tough." This profound distinction explains why fear-based marketing might drive quick sales but fails to build sustainable communities. When you create content from love, you naturally attract people who match your frequency—individuals with big hearts, pure intentions, and a desire to make meaningful impact. These high-vibe humans become not just your audience but your advocates, creating many-to-many connections rather than just one-to-many broadcasts.

The most powerful step you can take is surprisingly simple: pause before creating. Take a breath, check your nervous system state, and ask yourself what experience you want your audience to have. Are you creating from reactivity or intentionality? Remember that people follow you because your content makes them feel like they belong to something meaningful that aligns with their core values. It's never about perfect backgrounds or flawless delivery—it's about the energy you share.

Ready to transform your content creation process? Start by noticing the energy behind everything you post. Your audience certainly will.

Transcript

Creating From Love vs Fear

Speaker 1 1:12

Let's talk about content. So I'd love to talk about the difference between how it feels, both for the content creator and for the audience when you react out of fear in your content versus responding out of love, right. And so it's a super important topic, because a lot of people actually don't really think about the energy behind their content. They're more focused on like, what's the hook, what's the call to action, all of these other things that they forget about the energy behind it. And in my world, that's actually the most important part, because, because, if the energy is right, the hook doesn't matter, because people will feel it and they'll want to share it, and then that's how it goes viral, right? So why are we even talking about this? Right? Part of it is because people are starting to recognize there's a lot of divisiveness on the internet. There's a lot of things to divide us, to recognize there's a lot of divisiveness on the internet. There's a lot of things to divide us, and I think that's because a lot of people are in a state of fear right now and have yet to co-regulate or regulate their nervous system and are just keep pumping content out because that's just what they know how to do and they're not recognizing that they're just putting out a bunch of fear-based content. And this fear-based content, well, you attract what you are. So, if you're posting a bunch of fear-based content, you're going to attract a bunch of other people who are desperate and stuck in fear states, which means that it's going to feel very overwhelming erratic. You're going to have a lot more trolls and haters or negative comments, right, these are things that happen, and so we essentially what we're looking to do is we want to attract an audience of high vibe people with big hearts and pure intentions, people that want to make a big impact on this planet. Right, at least, that's my goal, and I'm assuming that if you're here listening to me, you have similar goals. And if you are looking to attract an audience to sell to, to make a high ROI and get a big return, this is not your podcast, this is not your show.

Speaker 1 3:28

You can do those things as a result of posting from love and what we're going to talk about today, but our intention is never to focus on the money, because when you focus on the money, then you attract other people who are focused on the money, and we are here to attract impact-driven people, because the impact is what matters most to me in my world, right. So what we have to do, first step, right, is just recognizing what energy we're in before we create, and so stopping, actually slowing down, taking a couple breaths, sitting down and asking yourself what's the experience that I want my audience member to have. And that experience is usually going to be tied to an emotion, and that emotion is either empowered, enlightened, inspired, or it could be in pain, it could be challenged, it could be activated right. There are a lot of different things, but what we want to do is we want to slow our brain down enough to just become aware of our energy and then choose Either we choose to take that energy into our content or we choose to shift ourselves before we do our content right. Because here's the thing is like when, like fear it will protect you, but love, it will connect you. So if you're really looking to build this engaging audience, that's, a community of people that not only is one to many, as in they're all coming for you, but is many to many, meaning they're talking to each other, they're engaging and supporting each other. If that's the level of community that you're looking for, you need to connect with your audience, which means your content needs to come from a space of love, right?

Speaker 1 5:18

Otherwise, if we post content coming from that space of fear, scarcity, lack, then what we're doing is we are protecting ourselves, which means we're building this invisible wall between us and our audience, which creates this separation, and it might not be tangible, it might look similar to other channels, but as the viewer, you just don't feel connected. You feel like you're watching from the outside, versus other times it feels like you're sitting right there in the room with the creator. So bring them in and connect them with love, because the truth is like energy transfers your energy, my energy. Energy transfers your energy, my energy. Recording this episode right now is going to transfer to you. So if I was in a very overwhelmed and erratic and rushed state, that would come through in this podcast. So instead, I make sure that I do this at a time where I can sit, can be calm, I can really focus and think, and I have so much time there is no limit to how long I can talk and all of that allows me to create content that feels good to you when you listen to it. Right? So it's really important because when we create from fear, our audience consumes from fear. And when we create from love, our audience consumes from love. So think about it this way If you had one friend who always left you on edge, walking on eggshells, worried what's coming next they're so unpredictable, you just never know you can trigger them at the drop of a pin.

Building Positive Mental Associations

Speaker 1 7:02

And then you have another friend who's just always calm, fun, optimistic. They're always looking forward to the future. Which one of these friends would you naturally want to hang out with more? One of these friends would you naturally want to hang out with more? Obviously, it'd be the calm, fun, optimistic, future-oriented friend, right? Well, that's the same thing with content Be the frequency that people crave to be around, be the frequency people want to interact with. Often, right? Fear, yeah, it's going to motivate people at the start when things are tough, but love is what keeps people going when things get tough. I'm going to say that again because that's a very important piece. Right, fear motivates people to start when it's tough. Love keeps people going when it's tough. So, yes, if you start from fear, it's a great way to just get the ball rolling for a lot of people, but it is not what will keep that ball rolling. So I'm encouraging you to start and to do it with love. It'll be a slower ball roll to get going, but that consistency will be there.

Speaker 1 8:21

So what you have to remember is that every single thing we experience gets encoded into our body. And how does that happen? It gets encoded through our gut feelings. So those body sensations that you feel, that are triggered by memories, and memories can be visual, auditory, kinesthetic, olfactory, lucidatory. So what that means is you can either see something and it triggers you. You can hear something. It triggers you. You can feel the touch or the sensation of something, or even just an emotional feeling. You also can hear something. It triggers you. You can feel the touch or the sensation of something, or even just an emotional feeling. You also can taste something or smell something, and all of those five senses can trigger this memory to pop up. It can send some people into a spiral. It can send other people into just different choices, a different brain space or a different identity internally. Right, you could be in your most embodied and confident adult self and you're like, yeah, new future me. And then something happens that in an instant brings you back to that little girl at six years old. Right, that is what I'm talking about. Every single experience we've had is encoded in our body and is triggered by memories, and so the memories are the key, because that's the trigger. So if we can help to shift the memory and then we can shift the association that our body has to it, we can now change what's being encoded in our body, right?

Speaker 1 9:45

So, as a person who's creating content whether it's for your personal brand or your business brand or whatever it is, maybe it's just to create content for fun aim for a positive mental association. So what I mean by that is like if someone's scrolling on social media and they see your face, they automatically get a small smile or a little like some excitement to them. Like, oh, it's Jaina, I wonder what she's posting today. Like that's positive association. There are also people who are very instigative online and very controversial, and I know personally I will scroll and if I see their face I don't necessarily follow them, but if they're on another person's page for a collaboration or something and I see them, I immediately go and just get the ick and keep scrolling, right. So aim for the positive association. Like, for example, this is what I mean by association. If I said just do it. I bet your brain in a split second was like Nike. And then, right after it thought Nike, it went sports athlete shoes right, that's the association.

Speaker 1 10:51

Nike has a pretty positive association in the athletic world. Right, that's the association. Nike has a pretty positive association in the athletic world, right. They're known for strength, they're known for speed, discipline, work ethic, empowerment. That is the association we have. So when we wear a pair of Nikes, we feel strong, fast, empowered, disciplined, hardworking. That is the association. And so we take that association on.

Speaker 1 11:14

Another example, like a good neighbor, that's terrible. State farm is there. I'm sure you may have been finishing that up. State farm, what is that? Insurance, cars homes right, I don't have home insurance, that's not the first thing my brain goes to. But cars homes right, state Farm has this. Their association is more humor. Their commercials are funny with Jake from State Farm. They express a feeling of safety, of being supported, comforted, security. They bring a family feel, right. These are all the things that these brands have labeled as associations. So when you hear their jingle, their tagline, see their logo, immediately you feel something in your body, whether it's empowered, whether it's a little giggle inside or just a level of safety, of like oh okay, yeah, I'm good, I got car insurance and health insurance right.

Speaker 1 12:11

There's also an aspect of negative associations, and that's something we want to do our best to avoid, and you can't always control the association people make in your brain, so that's another thing to just keep in mind is that you can do everything in your power to avoid negative mental associations, but you don't get to choose how people categorize you in their brain, and so your brand might be a completely negative association to someone, and that is okay. They're just not your people, and that's totally fine. We were given billions, if not trillions, of people on this planet and you'll be okay. You'll be able to find your people. That's all that matters. So remind yourself that we want to avoid the negative and just release and let go, because people are going to label you negatively. It's like anything can be seen as the saving grace by one person and it can also be seen as a death sentence to another. So don't overthink it. Just know that when I say negative association, I mean in the mind of your ideal client, because you're not here to walk on eggshells for the entire planet. That's not going to help anybody here. Instead, it's cool. I know who my ideal client is and what they would label as a negative association. I'm going to avoid anything that marks me in those categories. Right, so it's focusing again on your ideal client and that's how you will continue to attract those people and repel the others. Right, because anything that truly conflicts with their values is going to leave an internal ick. Right, there are.

Aligning Content With Your Values

Speaker 1 13:57

Everybody on this planet as a solo person, as an individual, has a set of values. Right, we also have a set of beliefs. We have a mission in life, a purpose. We just have this ethos about us, and for many people, values are extremely ingrained and some people don't know their values, and that's okay. That's what working with a guide or a coach can help. You do bring that awareness. But what happens is we're seeing it now more than ever before.

Speaker 1 14:34

Right, and it's people buy from brands that support their values. I mean, people are in droves canceling subscriptions to certain companies that have spoken out about their own company values, but then individuals are saying, oh, those are your values, got it? I'm going to take my money back from you, because I'm not going to pay a company who does not uphold the same values that I do. That is a massive movement right now. People used to just buy because that's the most convenient place to go or because that's where they could get the option they wanted or the color they wanted or the size they needed, right. That's not the truth anymore. People have pulled back from companies like Target and Disney and all of these massive brands because it does not align with their values.

Speaker 1 15:22

Values are more important now than ever. So be clear on your brand values and communicate that with love, right. And if your brand values are to be coming from a place of love, always, that will be felt. And if you're not intentional about that, you can very much slip into the normal processes for businesses, which is going into that scarcity mode, focusing only on ROI and posting from fear. So be very aware, because this is what's actually happening.

Speaker 1 15:54

People buy from brands that align with their values because buying from a brand says something about them. Yeah, that association is now being put on that person Buying from a brand wearing a brand's logo, showing photos of you in a restaurant or in a theme park or anything that says something about them as a person. And people want status, people want to be able to be seen in a certain light and want to avoid being seen in other lights right? So this same thing goes for your brand and your content. People watch your content because it says something about them, right? They get to feel like they belong to something that's meaningful. They get to feel like they belong to something that is in alignment with their core values as a human being. That's why people follow you. It's not because you've got a cutesy background, it's not because you did your hair and makeup well. It's because you make them feel like they belong to something, even if it's just a friendship between you and them on a video.

Staying True To Your Vision

Speaker 1 17:10

So, to connect more deeply with your audience, then be intentional. Create from the frequency of love, because the truth is that negative people, they don't last in environments that are built from light and love. Eventually they will weed themselves out. So just let it be build from light and love and stand firm in your values and your beliefs. And when someone asks to hire you or take your services on or join your group or whatever it is, and the money is there, but their values are not in alignment and they're asking you to be someone that you are not or to do something that you don't believe in or something that doesn't align with your values. I want you to remember this one line my integrity is not for sale. And then I want you to turn back around and say I'm going to refer you somewhere else or no, thank you, or it's not a good fit. My integrity is not for sale, and stand by that, because if they want something else, they can go somewhere else. For that I'm telling you.

Speaker 1 18:25

It's so funny, because I am making this, because this is the unique vision that I was given. I was given this, whether it's an idea, whether it's a framework, whether it's a process. All of the things I come up with come through my meditation and channeling. So I'm given the gift of this vision. I'm going to follow through with it, and it's always so funny to me how many people and I know and love these people and they know and love me. They are good friends and I will talk to them about my retreats and they will begin to give me feedback, and that feedback is usually well, why aren't you going international? Well, why don't you go and do it in a space like this? Why don't you give more freedom in your schedule so that people can do this? Why don't you add this element or take that element out? The reason why is because you're telling me these things from a past experience of an event. Someone else is running right. 90% of the time it's yeah, and I say cool, then go to their retreat.

Speaker 1 19:30

Because I am here to follow what has been put on my heart as a leader and as a guide to bring into this world. I am here to bring this into this world. So either join me and experience the thing that I have channeled and brought into this planet, or go somewhere else and this is again coming from love because I know that what I'm creating, it doesn't matter where on the planet. This is the energy within the space is what matters. And so being able to find properties that are conducive to me, getting all of my items there to people.

Speaker 1 20:06

Having quicker travel because international, yeah, it's fun and it sounds great, but that's a lot of travel time and when I'm dealing with people, dealing when I'm loving on people who have very limited time with me anyways, adding a full travel day to the beginning and end is not conducive to having a short, quick, effective and efficient trip, right? So it's the idea that what I'm bringing into this space and into this planet and into this world is perfect just the way it is, and I'm not going to sit and listen to other people who think it should be a different way. Now I do take feedback from clients after they have experienced the retreat and I'm more than happy to integrate new things at that point. But for those who have never actually stepped in my room and gone through my processes from A to Z, I will not listen to your feedback. It's not coming from a place of experience, it's coming from a place of projection, and that's okay. Again, I'm not listen to your feedback. It's not coming from a place of experience. It's coming from a place of projection, and that's okay. Again, I'm not upset about this. I'm just saying it's very unique because it happens to everybody all the time.

Speaker 1 21:12

So if you think you're the only person that's sharing an idea and has someone else who's trying to change that idea, it's not true.

Speaker 1 21:18

There are a lot of people out here and they mean well, they want to help, they want you to have this great thing.

Speaker 1 21:26

But this is where it comes down to reminding yourself of your why, of where you're coming from, what you're doing, what your mission, vision, values, beliefs are, and always coming back to the core and saying does this align with my values, does this align with our brand's belief systems, our mission? Because if it doesn't, then why are you doing it? If it doesn't align with those things, I'm going to tell you right now, it's because you're doing it out of fear, fear of loss things I'm going to tell you right now, it's because you're doing it out of fear, fear of loss, fear of judgment, fear of rejection that's not going to attract the people you're looking for. So do it from love, come from a space of just being you and vibrate at such a high frequency that you attract nothing but high vibe humans into your world and watch the magic that comes from that. So again, don't react out of fear. In your content, be intentional and respond from love.